Effective branding


A rose by any other name may smell just as sweet, but if dragonflies had a different name I wouldn’t have been nearly as interested in them as a child.  I was fascinated by dragons, and although the relationship between the insect and the mythical creature was unclear, it was enough to give me a profound respect for dragonflies.  Other memorable bugs from when I was little were roly-polies, lady bugs, earthworms, and grasshoppers, all of which were common and easy to catch and play with.  Dragonflies however, were too quick and fleeting to observe for long.  That mysteriousness and unattainability probably added to their allure.  Since they don’t breathe fire or raze medieval villages, a renaming might be appropriate.  Considering dragonflies are among the fastest flying insects, can fly backwards and hover, and their general body shape, a more accurate name could be “helicopter bug”, and that might be one of the few names that could compete for the attention of a six year old.


Good ideas with no traction


I thought we should use the good camera to take a picture, but someone insisted I use my phone.  I took a few blurry pictures.  Then, when I moved the bottle to get a better shot, the moth flew onto my shoulder and she decided we should get the good camera.  It was too late, the moth was already spooked.  Before she got back with the camera the moth was gone.  I know I don’t have a perfect track record of making the right decision, and this wasn’t a high stakes situation, but I feel like there are many times when we could get better results for the same energy spent if we went with my plan.